Interview with Viacheslav Kravchuk, CEO Atwix

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i4: Tell us about where do you work and what is your position.

Viacheslav: I am the CEO and founder of Atwix

i4: What is the thing you like most about working in eCommerce?

Viacheslav: What excites me the most about helping eCommerce businesses is that you can see the impact of your work in a very short perspective. You don’t have to wait years to see how the changes you do affect conversion rate, grow traffic and help client’s businesses. It is all visible and measurable.

i4: Within the eCommerce universe, tell us whom do you know and what would you highlight from them?

Viacheslav: This is somewhat a hard question. Being a part of Magento community for many years allowed me to meet many great people and companies around, form partnerships and make friends.

What is really nice is that you can learn from multiple cultures and adopt this versatile experience in what you do. For example Ignacio Riesco from Interactiv4 (Spain), Tomislav Bilic from Inchoo (Croatia), Stefan Willkommer from TechDivision (Germany) are all in the same business and successful, but all having a different approaches and I have learnt from all of them and many others. That is why apparently various Magento related events are so important.

i4: Do you know any eCommerce platform? If yes, which one and what is the best about it?

Viacheslav: Of course as our main focus is currently on Magento there is a lot I can tell about it, but what we love it for is the flexibility and its community. A lot of businesses of a different size can benefit from Magento and there is a very broad community of enthusiasts who make that happen.

i4: Regarding the news and changes happened in the last year in the eCommerce universe, can you tell us which ones do you think are the most relevant or interesting.

Viacheslav: In my opinion the most interesting things are yet to come and possibly to transform the whole industry to bring eCommerce even closer to the real world. I don’t know what exactly it will be and that’s the most interesting part about it.

i4: If you could give an advice to anyone starting an online store, what would it be?

Viacheslav: I believe the most important thing when starting a new store is to make a right choice of the service partner. The whole feature of business depends on that choice and I have seen many businesses succeeding or failing as a consequence of it.

i4: What could you tell us about the future of your company? Which are your future steps/goals?

Viacheslav: We have many plans internally that we can’t share yet, but to give a little teaser, you might soon hear about us not just in the eCommerce world J

i4: And the tricky question… What do you think about interactiv4?

Viacheslav: I have first met Ignacio Riesco, the CEO of Interactiv4 during one of the Meet Magento events in 2013 and since then we were keeping a very close connection. I havevisited Interactiv4 office in Madrid this year and what I felt is a group of people connected by something more than just everyday work. You could see a spark in their eyes and that is very valuable.

I see the company organizing very nice events and expanding very fast. Ignacio is good at making connections and synergies and that is also a very valuable skill. So I wish Interactiv4 a very good luck and I am expecting you guys to keep up the momentum!