Interview with Nilay Oza, CEO and Co-Founder of Klevu Ltd.
i4: Tell us about where do you work and what is your position.
Nilay: CEO and Co-founder of Klevu Ltd.
i4: What is the thing you like most about working in eCommerce?
Nilay: Great diversity, Global scope
i4: Within the eCommerce universe, tell us whom do you know and what would you highlight from them?
Nilay: I would highlight a quote from Doug Stephens: “Don’t Down-size the Store. Right-size the Experience”.
i4: Do you know any eCommerce platform? If yes, which one and what is the best about it?
Nilay: Several platforms are out there including but not limited to Shopify, Tictail, ATG commerce, IBM Websphere, Prestashop, Volusion, and Magento. Magento seems to have a unique sweet spot in terms of it’s growing acceptance both by small businesses and large enterprises. It being fully open source brings excellent scalable benefits and allows a community to thrive on developing it further.
i4: Regarding the news and changes happened in the last year in the eCommerce universe, can you tell us which ones do you think are the most relevant or interesting.
Nilay: Not any specific but consolidations in eCommerce, large influx of VC investments in Indian eCommerce market, and new niche eCommerce startups have been of the most interest to me.
i4: If you could give an advice to anyone starting an online store, what would it be?
Nilay: Product/market fit
– Understand your shoppers
– Keep it simple for shoppers
– No negative surprises
i4: What could you tell us about the future of your company? Which are your future steps/goals?
Nilay: Klevu, originally a Finnish tech startup, brings a paradigm shift in in-store search for thousands of shops through smart, self-learning, natural language technology. Recently, we have wrapped up Klevu’s smart search into a seamless, easy to integrate Magento extension. Klevu is primarily focusing on building up it’s Magento specific growth and continues to develop next generation search features.
i4: And the tricky question… What do you think about interactiv4?
Nilay: We have just started working with interactiv4 and hope to develop excellent cooperation ahead.